Set Up Your Brand Kit

Your Brand Kit stores your brand identity — colors, fonts, logo, and tone — so every template you create matches your style automatically. You can set it up manually or extract your brand from your website in seconds.

Open the Brand Kit

Click Brand Kit in the left navigation. The Brand Kit page has two tabs:

Brand Identity — Colors, logo, fonts, style, tone, and company info
Custom Fonts — Import Google Fonts and upload your own font files

Extract Your Brand from a Website

On Pro and Business plans, you can auto-detect your brand from any website.

On the Brand Identity tab, click Extract from website.
Paste your website URL (e.g., yourcompany.com) and click Extract.
Templated analyzes the page and detects your colors, fonts, and logo.
Review the results. If a font is not available in Google Fonts, you will see a warning — you can upload it on the Custom Fonts tab.
Click Apply to Brand Kit to populate your settings.

Extracted logos are re-hosted on Templated's CDN so they display reliably in every email client. You can adjust any extracted values after applying.

Configure Manually

You can also set each Brand Kit field by hand.

Logo

Click the upload area or drag and drop an image file.
Once uploaded, a preview appears. Click the X button to remove it.
Choose Logo placement in emails: Top, Bottom, or None.

Colors

Set up to three brand colors:

Primary — Your main brand color, used for headings, buttons, and accents.
Secondary — A supporting color (optional).
Accent — A highlight color (optional).

Enter hex values directly or use the color picker.

Typography

Choose your preferred fonts from 1,900+ Google Fonts, imported fonts, or any custom fonts you have uploaded:

Heading font — Used for titles and headings in generated templates.
Body font — Used for paragraph text.

Style and Tone

Design style — Modern, Classic, Bold, Minimal, or Playful.
Brand tone — Professional, Casual, Playful, Bold, or Minimal.
Default CTA style — Solid or Outline buttons.

Company Info

Industry — Select from the dropdown.
Company description — A brief summary of your business. The AI uses this for more relevant template generation.

Import Google Fonts

On the Custom Fonts tab, you can search and import any font from the full Google Fonts catalog (1,900+ fonts). This feature is available on all plans, including Free.

Go to the Custom Fonts tab.
Type a font name in the Search Google Fonts field (e.g., "Meow Script" or "Playfair Display").
Browse the results. Each result shows the font name and category.
Click Add next to the font you want. The font is saved to your account and appears in the font picker across all templates.

Imported Google Fonts show up under Your Fonts in the editor font picker for quick access. You can remove an imported font at any time by clicking the delete icon next to it.

Upload Custom Fonts

On Pro and Business plans, you can upload your own font files on the Custom Fonts tab. This is useful for proprietary or licensed fonts that are not available in Google Fonts.

Click Upload Font and select a .ttf, .otf, or .woff2 file.
The font appears in your custom fonts list and becomes available in the font picker.
Custom fonts are available across all templates in your account.

Save Your Changes

Click Save Brand Kit at the bottom of the page. The button is enabled whenever you have unsaved changes.

Tips

Website extraction works best on pages with visible branding — your homepage is usually the best choice.
You can re-extract from a different URL at any time. Click Try different URL to start over.
Brand Kit settings are applied automatically when you generate templates with AI.
Google Font imports are available on all plans. Custom font uploads require a Pro or Business plan.

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